Attention

Entries from January 2007

Apple

January 9, 2007 · Leave a Comment

Old world effects today.

Not only did the Apple iPhone preoccupy traditional media from tech to fashion, it captivated more of the blogosphere than anything I have seen recently-this side of a natural disaster. Today, I spent a lot of time thinking how I could catch the comet’s tail, but to little positive effect.

My email box is clean though….

Categories: Uncategorized

Postcasts

January 8, 2007 · Leave a Comment

I wanted to offer a few postcasts for 2007. If I were more ambitious, I would issue forth forecasts, but everything I expect in 2007 is rooted in the recent past, and hence, postcasted:

1. The rise of specialized social networks. As the space matures, my niche affinity interests will increasingly find a home within a niche network. Check out www.blogtalkradio.com, www.fatvine.com and www.organizedwisdom for what’s to come.

2. The adoption of blogosphere “listening” services, and the seeds of “social media bureaus” in PR. PR practioners are beginning to realize that media is media, if only for the reason that they can produce “placements” from it.

3. Web 3.0–the semantic approach–will get more hype than it merits. John Markoff from the Times may have jumped the gun on this one.

Categories: Attention · Attention Economy · Digital Communications · PR · Social media · Social media relations