Comments on: The New Old Lexicon http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/ Sun, 08 Mar 2009 00:59:25 +0000 http://wordpress.com/ hourly 1 By: Ike Pigott http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/#comment-4275 Ike Pigott Wed, 09 Jan 2008 17:04:49 +0000 http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/#comment-4275 The real challenge will be that each company will ultimately have to decide which internal comms will "own" the Social Media tools. If you belong to one community where WidgetCo adds value and "gets it," you have a good feeling about them. Yet, if representatives of WidgetCo invade another community you're in with phony marketing games, you'll lose your mojo fast. It will take a long time for people to see companies as having anything other than a single face. The real challenge will be that each company will ultimately have to decide which internal comms will “own” the Social Media tools.

If you belong to one community where WidgetCo adds value and “gets it,” you have a good feeling about them. Yet, if representatives of WidgetCo invade another community you’re in with phony marketing games, you’ll lose your mojo fast.

It will take a long time for people to see companies as having anything other than a single face.

]]> By: Connie Bensen http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/#comment-4274 Connie Bensen Wed, 09 Jan 2008 16:39:29 +0000 http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/#comment-4274 I agree that agreement needs to be made on terminology. That will take some time though as things become mainstream. And it's difficult to establish terminology without definitions. I've noticed that some of the wikipedia def'ns are quite weak. You have outlined 3 audiences. But do they all want the same thing? success in marketing online (I assume?) I think it becomes more of a matter of educating people/clients. To do that first, one must establish what their knowledge is & then start at that level. And together as a community continue to establish the definitions & terminology. Jeremiah Owyang is doing a great job of that. He has a talent for doing that on his blog & in Twitter. I agree that agreement needs to be made on terminology. That will take some time though as things become mainstream. And it’s difficult to establish terminology without definitions. I’ve noticed that some of the wikipedia def’ns are quite weak.
You have outlined 3 audiences. But do they all want the same thing? success in marketing online (I assume?)

I think it becomes more of a matter of educating people/clients. To do that first, one must establish what their knowledge is & then start at that level. And together as a community continue to establish the definitions & terminology. Jeremiah Owyang is doing a great job of that. He has a talent for doing that on his blog & in Twitter.

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