SMM Tip of the Day

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Social Media Marketing Links

The Application Economy

Does Marketing “Get” Social Media?

To Be Covered at SXSW Interactive: Social Media Marketing Strategies/Metrics

Lee Odden on PRWeb

Social Media, It Ain’t VooDoo by BL Ochman

Meta Transparency

Found on Socialized this morning:
I love my Twitter community of Marketing 2.0/Conversatlionists…not only do I often find help and support and GREAT ideas there– but for the most part, people are sharing and operating in spirit of collaboration. Just this morning, I noticed a tweet by Joseph Jaffe, of top marketing & ad blog, JaffeJuice and new marketing company, Crayon about one of his clients, ooVoo. The tweet directed me to one of his recent blog posts.

What I found so interesting about the post, is not so much the strategy for involving ooVoo in the conversation itself, but that he so openly posted what their strategy is (at least partially).

Besides the usual getting-the-product-in-the-influencers-hands, I love that they’re donating $1500 in the name of each host to the charity of their choice! See his full post here, and sign up for My ooVoo Day With…

I thought the observation on the transparency of the strategy was right on point– how fantastic that not only is Crayon acting openly on behalf of their client in conducting outreach, but they are in turn being transparent and sharing that back out with the new marketing community at large. Meta transparency! As more of us share these practices, we can begin to establish the still as-yet elusive “best practices” within this, our nimble social media marketing space.

That said, Attention is eager to being sharing our campaign success stories, lessons learned, humor and insight from the frontline of marketing deep within the trenches of the social graph.

Blogosphere Predicts Super Tuesday

The folks over at Collective Intellect have been tracking candidate activity and tonal sentiment across the blogosphere for quite some time, and their latest data reveals their predictions for primaries in the 5 states for Super Tuesday. Below is some of the initial analysis, but head over to their blog to download the complete report for free with further analysis and explanation of methodology: