We’ve talked about the importance of transparency before, right? Here’s a great example of that social media axiom in action. Though we selfless PR folk are much more concerned with seeing our clients in the media than ourselves, it’s always nice to see our efforts towards authentic sharing and genuine relationship-building appreciated publicly once in a while.
See below for an excerpt from a recently secured post on Behind the Buzz, a popular digital marketing and advertising blog written by Rachel Clarke:
The Pitch
I’ve posted about Buffalo Wild Wings before , so the email from Jeff referenced that as a way of affirming the relationship. As well as general information about the campaign, I got screenshots, an offer to talk to the agency and a link to a report about the casual gaming industry , which is nice additional background information even though it’s 2 years old, as a reason for why BWW has done something in this space. Looking at the mentions of this campaign in the press, it looks like AttentionPR does a very good job of getting their clients name out there, but it’s nice to see they’re taking that expertise and using it for blogger relations as well.”
Thanks Rachel! We feel closer already.
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