PR Week Interview

Attention’s Curtis Hougland recently did a video interview with Alexandra Bruell from PR Week.

During the discussion, Curtis notes that the two social media skill sets that the industry should focus on are:

1. Measuring and analyzing key social media soft metrics, i.e. tonality, share of voice, and volume

2. improving the production and distribution of digital content assets.

The discussion will continue on October 3rd at the PR News conference: Digital PR- Next Practices Summit where Curtis joins other panelists to delve deeply into measurement in social media.

PR Week