Entries from October 2008
Our own Curtis Hougland was recently quoted in PR Week for a story on staying ahead of the social media learning curve.
The article entitled “Education on social media changes starts in-house,” published on September 29th and written by Tonya Garcia, included quotes by Curtis, Sam Ford of Peppercom, and Ted Weismann of Lois Paul & Partners.
With Curtis, the article highlights how he built Attention “by using the Web as a word-of-mouth tool where data collection and measurement are key parts of the communication process.” The article continued to point out Attention’s practice of producing a social media report card (SMRC) at the beginning of each assignment. The SMRC benchmarks a company’s performance in social media, measuring tonal sentiment, engagement, among others.
Curtis is quoted as saying, “We don’t find many people off the street that are able to bridge the math with the communications side. You have to learn math, data analytics, and production to succed in 2009.”
PR Week: Education on social media changes starts in-house (registration required)
Categories: Attention Economy · Digital Communications · Measurement · PR · Social media · Social media relations
Tagged: curtis hougland, pr week, social media marketing, social media report card
Attention’s Colin Nagy will lead a panel discussion at this Friday’s PSFK Conference Asia in Singapore. In his session, Colin will interview space scientist and social media/grassroots expert Andrew Hoppin of NASA (USA) and noted architect Mark Dytham of Klein-Dytham/PechaKucha (Tokyo). The group will explore the nuances of collaborative co-working and how companies and institutions can benefit from engaging their audience, staff, partners and the community to drive innovation.
From PSFK: “PSFK Conference Asia is a creative business event with speakers from companies that include MTV, NASA, and Panasonic; agencies that include Flamingo International, Mindshare, Profero and Wieden + Kennedy; and leading creative visionaries that include Jeff Staple and Mark Dytham.
Held in Singapore, this event will be PSFK’s 6th conference following successful installments in London, Los Angeles, New York and San Francisco.”
Categories: Attention · Digital Communications · PR · Social media · Social media relations
Tagged: andrew hoppin, Attention, colin nagy, engage, grassroots, innovation, klein-dytham, mark dytham, nasa, psfk conference asia, Social media
Nick O’Neill at AllFacebook (via ValleyWag) has a post up about how the new Facebook redesign is killing widget traffic by segregating them into their own boxes and off the main page:
Thanks to the redesign all the badges which were “cluttering” the profile have been moved to a “Boxes” tab which most people don’t visit apparently. When the new profile was first rolled out, the traffic to my application actually jumped a little but oddly enough on September 11th, things took a turn for the worse. I’m not sure what happened but my guess is that a lot of the profiles started to get shifted over.
Nick provides the traffic chart for his application:
Nick make an incredibly astute point about the nature of the widgets:
While my application was only build as a joke some applications were attracting hundreds of thousands of daily users. My application was completely a widget though and provided practically no interactive substance. Other applications which actually provide users with a valuable experience in addition to help them share information appear to have survived the shift over to the new design.
There is a real division between these widgets that offer a one-off novelty and full blown applications that give users a reason to continue their interactions after Facebook’s redesign and limiting of incentivizing viral growth.
Categories: Uncategorized
