P&G on Facebook and Social Media advertising

AdAge (via SAI) has a great summary of Ted McConnell’s talk at the Digital Non-Conference.

Ted’s basic points are:

• Facebook isn’t social ‘media’ as it is a communications platform and he doesn’t want to advertise on a page where someone announces their relationship breakup.
• Facebook’s micro-targeting is powerful, but scary.
• Branded Facebook applications are the only valuable way to interact with Facebook users.

We would also add that having a worthwhile community for your fans on Facebook creates not only customer touch points, but does so in an entirely opt-in and authentic way.

Facebook should be very very scared when (however unofficially) P&G says that it’s not worth advertising on your platform.

It should also be no surprise that Facebook is now trying to monetize these branded applications.

Attention update

I am extraordinarily proud of our team at Attention. They deserve credit for the most “I am truly excited to go to work every day” environment in my career, and pouring themselves into our clients’ businesses. Attention is formed as a partnership, and it shows.

Colin Nagy is our exceptional new director of social media, and Dina Fierro, who many of you know from her Beauty News NYC, juli b, Are You a Beauty? and eye4style, now heads our beauty & fashion team.

Our new clients are equally exceptional: CNN, TOMS, The Daily Beast, NFL, Crocs, Clearwire, Ritz-Carlton, and Mashable. We are thankful to them for their friendship and success.

Curtis

Attention’s own Naomi Hirabayashi is a HuffPo contributor

A heartfelt congratulations to Naomi for her outstanding contribution to Huffington Post on youth apathy.