P&G on Facebook and Social Media advertising

AdAge (via SAI) has a great summary of Ted McConnell’s talk at the Digital Non-Conference.

Ted’s basic points are:

• Facebook isn’t social ‘media’ as it is a communications platform and he doesn’t want to advertise on a page where someone announces their relationship breakup.
• Facebook’s micro-targeting is powerful, but scary.
• Branded Facebook applications are the only valuable way to interact with Facebook users.

We would also add that having a worthwhile community for your fans on Facebook creates not only customer touch points, but does so in an entirely opt-in and authentic way.

Facebook should be very very scared when (however unofficially) P&G says that it’s not worth advertising on your platform.

It should also be no surprise that Facebook is now trying to monetize these branded applications.