PSFK Conference Asia

Attention’s Colin Nagy will lead a panel discussion at this Friday’s PSFK Conference Asia in Singapore.  In his session, Colin will interview space scientist and social media/grassroots expert Andrew Hoppin of NASA (USA) and noted architect Mark Dytham of Klein-Dytham/PechaKucha (Tokyo). The group will explore the nuances of collaborative co-working and how companies and institutions can benefit from engaging their audience, staff, partners and the community to drive innovation.

From PSFK: “PSFK Conference Asia is a creative business event with speakers from companies that include MTV, NASA, and Panasonic; agencies that include Flamingo International, Mindshare, Profero and Wieden + Kennedy; and leading creative visionaries that include Jeff Staple and Mark Dytham.

Held in Singapore, this event will be PSFK’s 6th conference following successful installments in London, Los Angeles, New York and San Francisco.”

Attention in the news

Our own Curtis Hougland was recently featured in PR Week as one of the key figures leading the way in social media.

The article, published on August 4th, recognizes Curtis along with Jud Branam of MS&L Digital, Brad McCormick of Porter Novelli, and Virginia Miracle of Ogilvy PR.

The article highlights Attention’s ongoing work with WWE and explains how the agency was instrumental in helping the brand understand, coordinate and execute their activities in social media.

Curtis is quoted as saying, “Social media success is often based on frequency, consistency, and authenticity of message.  Everyone’s trying to produce content. Most isn’t that authentic; therefore it’s not viral. If you’re going to start a conversation, you have to sustain it…”

PR Week: Creative Minds Thrive on the Digital Scene (registration required)