Our own Curtis Hougland was recently featured in PR Week as one of the key figures leading the way in social media.
The article, published on August 4th, recognizes Curtis along with Jud Branam of MS&L Digital, Brad McCormick of Porter Novelli, and Virginia Miracle of Ogilvy PR.
The article highlights Attention’s ongoing work with WWE and explains how the agency was instrumental in helping the brand understand, coordinate and execute their activities in social media.
Curtis is quoted as saying, “Social media success is often based on frequency, consistency, and authenticity of message. Everyone’s trying to produce content. Most isn’t that authentic; therefore it’s not viral. If you’re going to start a conversation, you have to sustain it…”
PR Week: Creative Minds Thrive on the Digital Scene (registration required)
