Education on social media changes starts in-house

Our own Curtis Hougland was recently quoted in PR Week for a story on staying ahead of the social media learning curve.

The article entitled “Education on social media changes starts in-house,” published on September 29th and written by Tonya Garcia, included quotes by Curtis, Sam Ford of Peppercom, and Ted Weismann of Lois Paul & Partners.

With Curtis, the article highlights how he built Attention “by using the Web as a word-of-mouth tool where data collection and measurement are key parts of the communication process.”  The article continued to point out Attention’s practice of producing a social media report card (SMRC) at the beginning of each assignment.  The SMRC benchmarks a company’s performance in social media, measuring tonal sentiment, engagement, among others.

Curtis is quoted as saying, “We don’t find many people off the street that are able to bridge the math with the communications side.  You have to learn math, data analytics, and production to succed in 2009.”

PR Week: Education on social media changes starts in-house (registration required)

Attention in the news

Our own Curtis Hougland was recently featured in PR Week as one of the key figures leading the way in social media.

The article, published on August 4th, recognizes Curtis along with Jud Branam of MS&L Digital, Brad McCormick of Porter Novelli, and Virginia Miracle of Ogilvy PR.

The article highlights Attention’s ongoing work with WWE and explains how the agency was instrumental in helping the brand understand, coordinate and execute their activities in social media.

Curtis is quoted as saying, “Social media success is often based on frequency, consistency, and authenticity of message.  Everyone’s trying to produce content. Most isn’t that authentic; therefore it’s not viral. If you’re going to start a conversation, you have to sustain it…”

PR Week: Creative Minds Thrive on the Digital Scene (registration required)