Our own Curtis Hougland was recently quoted in PR Week for a story on staying ahead of the social media learning curve.

The article entitled “Education on social media changes starts in-house,” published on September 29th and written by Tonya Garcia, included quotes by Curtis, Sam Ford of Peppercom, and Ted Weismann of Lois Paul & Partners.

With Curtis, the article highlights how he built Attention “by using the Web as a word-of-mouth tool where data collection and measurement are key parts of the communication process.”  The article continued to point out Attention’s practice of producing a social media report card (SMRC) at the beginning of each assignment.  The SMRC benchmarks a company’s performance in social media, measuring tonal sentiment, engagement, among others.

Curtis is quoted as saying, “We don’t find many people off the street that are able to bridge the math with the communications side.  You have to learn math, data analytics, and production to succed in 2009.”

PR Week: Education on social media changes starts in-house (registration required)